Lesson 6: Personalisation and Interactivity


Step 1:
Select one example of personalisation and one example of interactivity that you will explore.  When exploring the examples you will need to make a note of: 


1.  How the media product can be personalised or how it is interactive?  List the different ways

2.  What are the advantages and disadvantages of the media product in relation to interactivity/personalisation? Consider the consumer AND the producer. e.g. personalisation of a laptop allows for some creativity for the consumer e.g. selecting wallpaper, creating a password, installation of software, font features etc.


Examples of Personalisation

Personalised Avatars - WeeMee

Personalised Audio

Any of the following - youTube, BBC iPlayer, Amazon, Spotify recommended for you

Personalised adverts (hypertargeting) - social networking sites such as Facebook

Personalised website - Pinterest



Examples of Interactivity

Toyota interactive iPad advert

Interactive online game: BBC's Dr Who: The Gun Powder Plot

Interactive video- The Treasure Hunt: A Chad, Matt and Rob Interactive Adventure

Interactive Audio



Step 2:
Create a case study fact sheet in Word covering the following:

1. Definition of personalisation and interactivity

2. Examples of media products and devices that allow for personalisation and/or interactivity (at least two examples for each)

3.  Examples of advantages and disadvantages for personalisation and interactivity



Homework:

Look at examples of apps (free and paid)
Create an idea for a new app

Write a blog post titled 'App Proposal' explaining the following:

• The purpose of the app
• Functions
• How interactivity/personalisation works within it

Your post should be approximately 150-200 words and include at least 2 images to illustrate your idea. 

This is due by your next lesson with Morvelisa.