Lesson 14: Narrative


Learn about Todorov's theory about the way stories are told:

After watching the episode of Everybody Hates Chris you will need to apply Todorov's stages and the narrative devices used, e.g. multi-strand, single strand, linear, non-linear closed or open ending.


Task:
Write a blog post explaining which of the above terms can be applied to this sit-com and why



Extension:

1.  How have men/women/children been represented?
2.  Who might the target audience be for this sit-com? (consider age, gender, interests)
3.  Look at the powerpoint for lesson 8- look at the slide relating to uses and gratifications.  What might be the audiences reason for watching this sit-com?
4. What country is this sit-com set in? (use the mise-en-scene to help you decide)




Homework: Use the flash cards created in class to revise.  Ensure that you are able to define terms, identify examples and discuss advantages/disadvantages.

Lesson 13 : Generic Codes, Mise-en-Scene & Stylistic Codes 

Learn about Genre
Genre describes a type that has a typical set of conventions.  The term 'genre' is important in describing a type of media text across many media platforms such as magazines, television, radio, music and film.


Learn about Mise-en-scene- Lighting

Learn about Stylistic Codes- Sound

a) Select a film trailer or computer game advert that you will analyse.  Watching the advert closely, you will need to observe the use of the stylistic codes e.g. sound (voice-over, music, sound effects) camera, editing (pace of editing, transitions) and mise-en-scene to understand how meaning has been created.








b) Answer the questions below for a trailer, either in your notepad or as a blog post.  You will need to ensure that you answer questions in full sentences and with reference to specific examples.

Genre

• What Genre of film/computer game is this advert promoting? e
• How do you know? Give some specific examples

Narrative

• What is the storyline for this film/computer game?
• How do you know? Consider mise-en-scene and representation of the characters

Technical Elements

• How has tension and drama been created?  Consider pace of editing, use of camera, sound and lighting.

Target Audience

• Who is the primary audience for this advert? (consider age, gender, interests)
• How do you know? How did the producer attempt to capture the audiences attention?
• Who might be the secondary audience?

Lesson 12: Stylistic Codes and Meaning 2


Task 1

Task 2
Select one of these adverts that you will watch closely and analyse.

Answer the following questions in full sentences.

Mise-en-scene

• Describe the advert in relation to the use of costume, setting, hair/make-up, props, facial expression/body language
• What do they connote in relation to the product?

Use of Camera

• What camera shots, angles have been used?
• Why were they used?

Representation

• List 3 words to describe how the main character(s) have been portrayed
• How has the product been represented?  List 3 words?
• What is your evidence?

Target Audience

• Who is the primary audience for this advert?
• How do you know?

Lesson 11: Stylistic Codes and Meaning

________________________________________________________________________________

Homework:

a) You work for an advertising firm.  You have been asked to create a draft version of a poster advertising an existing mobile game or app.  This can be constructed in Word or hand drawn.



b)  Write a brief blog post explaining:

• The choices you made in relation to mise-en-scene (colour, fonts, layout, lighting, composition of images, framing/shots)   
• Why you think the advert will successfully communicate meaning and engage your audience

Be prepared to feedback your ideas to the class in your next media lesson.

Lesson 10:  Target Audience Profiling



Click on the button below to open the power-point presentation to help you with creating a target audience profile for your app idea.

Be prepared to feedback your research results and audience profile to the rest of the class.



_________________________________________________________________________________


Homework: 

1. Lesson Summary identifying new media terminology from todays lesson and definitions- e.g. demographics, audience profile, primary research, secondary research, qualitative research, quantitative research etc.

2. Complete any outstanding tasks from todays lesson and/or from last weeks lesson.

3. Revision

This is due by your next media lesson with Morvelisa. 

Remember the next mock exam will be next week!

Lesson 9: Research Techniques 


Click on the button below to open the power-point presentation for researching your target audience

Be prepared to feedback your research results to the rest of the class.



_________________________________________________________________________________


Homework: 

1. Lesson Summary identifying new media terminology from todays lesson and definitions- e.g. primary research, secondary research, qualitative research, quantitative research etc.

2. Complete any outstanding tasks from todays lesson and/or from last weeks lesson.

3. Revision

This is due by your next media lesson with Morvelisa. 

Remember the next mock exam will be in 2 weeks time!

Lesson 8: App Proposal Development

Click here to download the audiences Power-point presentation. 

Having read through the information about audiences you will need to develop your idea for a new app with this new information in mind.

Create a  Power-point or Prezi Presentation developing further your idea for a new app. Your presentation must include an explanation of your app idea, functions, price, interactivity and personalisation.  

To add to this you should now cover...

   1.     Who is your primary audience? (consider age,  gender, interests, personality group)

   2.     What will they enjoy about your app?

   3.     Who else would be interested in your app? Why?

   4.     Is your app to be enjoyed as part of a group or  individually? Why?

   5.     Does your app encourage the audience to be active  or  passive?

   6.     Look again at the uses and gratifications theory, which of the categories would be the audiences reason for using your app?

   7.     Why is it important for media producers to know who  their audience is ?

______________________________________________________

HOMEWORK

Step 1:

Carry out some research into the regulatory body for FILM

All films in the UK are regulated by the British Board of Film Classification.

•       Visit http://www.bbfc.co.uk/

•       Click on the Educational Resources Tab > Student Guide > BBFC History

Step 2:

You should also aim to look at the websites for the Advertising Standards Authority,  Press Complaints Commission,   PEGI or   OFCOM to find out the media sector(s) that they regulate as well and how they regulate them.

Step 3:

Create a blog post titled ‘Regulation’.  Write a blog post about TWO of the regulatory bodies you have explored.  Your post should answer these questions:

Introduction:

What is regulation?

What role(s) do regulatory bodies have within the digital media industry?

Investigation Findings:

What regulatory bodies did you investigate?

What are their roles?

How do they regulate their media sector?

Conclusion:

Why do we need regulatory bodies?

Blog post due by your next lesson with Morvelisa