Lesson 13 : Generic Codes, Mise-en-Scene & Stylistic Codes 

Learn about Genre
Genre describes a type that has a typical set of conventions.  The term 'genre' is important in describing a type of media text across many media platforms such as magazines, television, radio, music and film.


Learn about Mise-en-scene- Lighting

Learn about Stylistic Codes- Sound

a) Select a film trailer or computer game advert that you will analyse.  Watching the advert closely, you will need to observe the use of the stylistic codes e.g. sound (voice-over, music, sound effects) camera, editing (pace of editing, transitions) and mise-en-scene to understand how meaning has been created.








b) Answer the questions below for a trailer, either in your notepad or as a blog post.  You will need to ensure that you answer questions in full sentences and with reference to specific examples.

Genre

• What Genre of film/computer game is this advert promoting? e
• How do you know? Give some specific examples

Narrative

• What is the storyline for this film/computer game?
• How do you know? Consider mise-en-scene and representation of the characters

Technical Elements

• How has tension and drama been created?  Consider pace of editing, use of camera, sound and lighting.

Target Audience

• Who is the primary audience for this advert? (consider age, gender, interests)
• How do you know? How did the producer attempt to capture the audiences attention?
• Who might be the secondary audience?